It kinda’ mirrors my thoughts on standard search engine optimization. It’s great to be seen, but does the traffic convert?
There’s a good ClickZ article labeled Taking the Video Wheels Off.
Talk is cheap. It’s easy to discuss video and how it works online, but what about producing it?
That’s the first sentence in the article and the rest of it explains that statement nicely. Digital point-n-shoots have provided some pretty cool viral videos, but would branded businesses benefit from something like this?
Just as important, are businesses doing this for the right reasons? Once Google’s Universal Search came out, Joolie from Between Stations gave a good prediction of video mania that in many cases came true (But we neeeeeed video! They’ll show up on “the Google!”).
I’ve seen quite a few videos within Google search results that are basically commercials of a guy or girl staring into a camera talking about how good their company is. This doesn’t provide me a bit of trust and I’d love to see more creative and viral ideas in these videos.
In many cases, it would be a good idea to outsource this type of service to professionals that have the creative know-how and resources to produce quality online videos. To businesses that don’t have the budget, Ed Kohler and Filo have some good and humorous beginning tips.
Ed Learns Video 101 – Episode 1
Ed Learns Video 101 – Episode 2
November 12, 2007 at 10:12 am |
I’ve also seen people dead convinced that Google is cataloging the entirety of the content of the video. Not via transcript or metadata, actually chewing on the video.
While there are companies working on such technology, and we know there’s some image recognition possible (face vs. not-a-face), a lot of people I deal with just will NOT believe that the video proper isn’t driving availability, it’s the data around it as yet.
Also, 90% of all videos being done are stinky. Companies who can do how-to videos have the best shot right now, I think. How-to is useful.
November 12, 2007 at 7:45 pm |
Paul- True that. It’s the same as web content. Don’t show me your bragging, “We are the best ever” video. Give me answers, give me insight, give me value!
November 12, 2007 at 10:55 pm |
Oh man. Joolie, does this mean there are videos of people repeating “yourtown injury lawyer” because they think that will score well with “the Google”? Ohhh, I hope not.
Aaron, yes! As a consumer, this is exactly what I want to see… Answers, insight, and value.
December 27, 2007 at 9:14 pm |
[...] early November 2007, I gave some thoughts on video optimization. It’s a great vehicle, but has been manipulated by overzealous webmasters looking for high [...]
January 7, 2008 at 1:37 am |
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