Quite often, search marketers can get a bad rep of “snake oil salesmen”, and here is a good example. Here’s the subject to an email I received tonight:
Then you get a headline like this:
Then you get examples like this:
This isn’t the worst I’ve seen, but it’s shady and they prey on the ignorant. It reminds me of the rankings = profits myth.
This is a good reason why I don’t get upset by the anti-search marketing banter from Jason Calacanis and Robert Scoble.
