The San Jose SES is all wrapped up. The number of attendees and quality of sessions were fantastic.
The local search panel included some of the best, moderated by Greg Sterling of Sterling Market Intelligence:
The session as a whole is too comprehensive to place in a blog post. However, for those newer to getting your local business online, it is absolutely crucial that you have correct and updated business data in your print and Internet yellow pages. If you’re unsure how to do this, it’s worth the 130 bucks to have it taken care of by RegisterLocal of Local Launch.
Also, kudos to Matt McGee from Small Business SEM for his plug on local search.
Update: Search Engine Roundtable covers the local search marketing session.