Clickz just released an article about the launch of printable coupons on Google Maps, partnered with direct mail solutions provider, Val-Pak. Type a Google local/maps search query, find a desired result, print a coupon. Pretty slick if you ask me.
From a consumer point of view, I’ll get the Val-Pak envelope every once in a while, look at it, rip it up, and toss it. Maybe I just don’t want to be sold via standard mail. If I’m searching for something and see a coupon, I’ll be more apt to print it out.
The Local Onliner gives a more comprehensive view on this.