Local Search Marketing – Starting Point

Patricia Hursh, President and Founder of SmartSearch Marketing writes a great Aug. 31 ClickZ article labeled “Four Steps Every Business Can Take to Improve Local Search Results”.

As in any business industry, there are core foundations that must be set before you can build from them. The article gives a great understanding of these marketing starting points, including ensuring your correct business and profile information are listed in yellow page data. There are currently many more incorrect business listings out there than many of us would ever think.

If you run a Minnesota business, you are most likely listed in Dex Online. If your business listing is incorrect at all, you can go into their data partner, InfoUSA, and update your business listing. If you’re a Dex advertiser, you can create a free basic business profile. This not only ensures your listings are correct when users find you, but by adding categories and information to your profile, there’s a better chance you will be seen by users searching on local search engine properties, such as Google and Yahoo.

This is all just a start, but a start that is too often overlooked by local businesses.


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