R.H. Donnelley Acquires Local Search Firm, LocalLaunch!

In my last post, I mentioned that DexOnline has been doing some great things in Local Search, and they have more planned for the not-so-distance future (although I didn’t know what).

It has just been announced that R.H. Donnelley (parent company of DexOnline) acquires LocalLaunch!, providers of Local Search marketing solutions. SuperPages and Yellow Book have each purchased SEM firms, but this is the first time (to my knowledge) a Yellow Pages provider has acquired a firm specifically specializing in Local Search marketing and advertising.

LocalLaunch! Press Release

This will undoubtedly give R.H. Donnelley and DexOnline a new advantage to market, and sell their local advertising products. Exactly what will be offered will eventually be known, but they now definitely have some proven experts to help and manage along the way.

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