R.H. Donnelley Acquires Local Search Firm, LocalLaunch!

In my last post, I mentioned that DexOnline has been doing some great things in Local Search, and they have more planned for the not-so-distance future (although I didn’t know what).

It has just been announced that R.H. Donnelley (parent company of DexOnline) acquires LocalLaunch!, providers of Local Search marketing solutions. SuperPages and Yellow Book have each purchased SEM firms, but this is the first time (to my knowledge) a Yellow Pages provider has acquired a firm specifically specializing in Local Search marketing and advertising.

LocalLaunch! Press Release

This will undoubtedly give R.H. Donnelley and DexOnline a new advantage to market, and sell their local advertising products. Exactly what will be offered will eventually be known, but they now definitely have some proven experts to help and manage along the way.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: