In November 2004, I wrote on how search engines and Internet yellow pages (IYPs) were really starting to work well with each other. Included was a chunk on Citysearch and how their listings were constantly visible in Google search results (also noted in a blog post a couple months back). In fact, the three examples given are still prevalent in Google (and often Yahoo) today:
Citysearch hasn’t always been the buzz regarding user-generated media, but they’ve been visible the whole time. The Local Onliner’s Peter Krasilovsky talks with new EVP Scott Morrow about what’s in store for the future.
In a nutshell, we can look forward to a more local look, ramped up editorial efforts, new third party content providers, and a renewed focus on user-generated content.
My nickel is on Citysearch having a very good 2007. They already have the content and visibility. There’s a reason that IAC chairman and CEO Barry Diller says their (content) quality puts everyone else to shame. It’s not because of ask.com.