Yahoo Explains How Their Local Search is Like Social Networking

Yahoo Local

In a new Advertising Age article, Frazier Miller from the Yahoo Local team explains some similarities between their Local search and social networking.

“If you rewind the clock a few years ago, we spend all our time thinking about local merchants and users trying to find info on a local basis, like you had in the newspaper and Yellow Pages models. These were a monologue as opposed to a dialogue.”

This was before social networking really became big. A successful local listing a good couple years ago was to actually have your business information listed correctly in the respective results.

“There’s more effective ways for users and merchants to have a dialogue. For users, we’ve had things like ratings and reviews. We just hit the 2 million number in terms of ratings and reviews.”

Add the 2005 acquisition of Flickr, plus tools like receiving emails when users post a rating or review for your business, you have a local interactive experience.

I’ve mentioned this before, but Matt McGee from Small Business SEM has a couple good writeups on Flickr.

add to YahooMyWeb add to Fark add to Reddit add to Furl add to blinklist digg it add to del.icio.us

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