This has bugged me for awhile, and maybe I’m not up-to-speed as I’d like to be in mobile search marketing. 😉
I haven’t paid much attention to “click to call” technology until Google started using it in their map results.
If you find this listing, you see a phone number (intentionally blurred out) along with a “call” link. If you “click to call”, you enter your phone digits on your keyboard, hit enter, your phone rings, you answer, a voice says “connecting” and you hear the phone ring on the other end.
I haven’t figured out how this is easier than just pushing 10 digits.
A Mobility Today article surfaced with a YouTube video showing how Windows Live Local is now integrating with mobile (beta). A few minutes into the video, they showed how you could find something and click to call from your cell phone. That makes sense. It’s easier than remembering 10 digits.