Adding More Relevance to Yahoo Local

Two things that local search engines have been striving to improve are business listing relevance and populating them with deep content. Yahoo Local is trying to improve both by allowing any consumer to submit business information.

“Edit this listing” caption

With that said, there is an editorial review process. You can be sure that the Yahoo team will make sure the information is both correct and relevant before approving any submission.

Yahoo has arguably been the local search leader between the “big 3” (Google, Yahoo, MSN), in big part by being the forerunner of user-generated content. Users have been able to place ratings, reviews, and even photos in Yahoo Local for quite some time. Like others, they collaborate with third-party rating and review services such as InsiderPages.

It’s not perfect, but it gets some good use out of me.

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One Response to Adding More Relevance to Yahoo Local

  1. […] This post could be titled Tools vs. Penetration or vice versa as well.  Yahoo Local (see earlier post) is rolling out some great user tools to draw input, feedback and create content from the experts … YOU, the local person.  Local SEO expert Paul Jahn recently blogged about Yahoo Local’s goals of business listing relevance and populating them with deep content.  That’s funny … that is what FindBuffalo is trying to do.  Here is the breakdown of the contestants and what the outcome may be: […]

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