Yahoo Local and their Free Month of Flat-Rate Advertising

I got an email this evening regarding a free month of featured advertising from Yahoo Local.

free for the first month

Originally, I thought it was either for their geo-targeted Pay-Per-Click ads or their enhanced local listings, but it winds up being for their flat-rate structure.

Rate Card

Confused? Feel free to check out their options.

For those in the industry, the Pay-Per-Click model is probably much more beneficial, but it makes sense that Yahoo would advertise this. The “rate card” model is very similar to what local businesses see when they place a printed Yellow Pages ad. It’s what they’re used to, and local business owners (large and small) trust Yahoo, and want to do what’s easy.

I’m guessing this brings a greater revenue stream to Yahoo for local businesses who aren’t as privy to the Internet.

This isn’t a bad thing. If this adopts, it can make Yahoo Local’s results more relevant.

add to YahooMyWeb add to del.icio.us

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