Fallon states that the challenge for Garmin is to be recognized as the (personal navigation and mobile GPS) indsutry leaders over their competitors, such as TomTom. I just might be part of their target market. I’ve heard of Garmin before and generally understand what they provide, but will remember TomTom first because their ads are always on TV.
Looking further, you can buy Garmin software for Blackberries and compatible cell phones, combining GPS with mobile search features. Now I want one! I’m a guy and (by default) like playing with maps and gadgets, even when I refuse to admit that I’m lost. 😉
Either they gave it away by forgetting to take out the alt text, or they’re really sneaky. 🙂
Update: A few people beat me to it. No ba-na-na.
Jan. 24 2007 Update: Article regarding Garmin’s Superbowl ad in the Kansas City Star.