Superbowl Commercials – 2.0

According to CNN, this year’s 30-second Superbowl spot can run a good $2.6 million. I know, big whoop, but who’s playing, and who is trying to get the most out of their 2.0 buck?

Yahoo and Doritos have finished tallying their user-generated commercial results. I’m hoping for the Duct Tape commercial, simply because Joe Herbert was cool enough to pimp his commercial out on this blog (plus it’s a funny spot). They let online users rate and decide which ad is shown.

GM and CBS are doing something similar with their Chevy Superbowl College Ad Challenge, and made sure to include an interactive blog with it.

Garmin (portable GPS provider) – I’m not sure what to think of their extra music video. I might be old, but I never listened to Grim Reaper! Nonetheless, they pushed their Superbowl commercial on their blog really well with video shots, contests, “Garmin Man” wallpapers, and even a freaking funny “deep thoughts” video with Maposauras.

I’ve always been a fan of Queensryche, and even catch their show when they come to town (yeah, I know, it’s not 1988 anymore, but they’re a hell of a lot better than Grim Reaper!). So, it was cool that the NFL’s user-generated commercial winner pitched his concept sporting an old, Queensryche T-shirt. Here’s his winning pitch.

GoDaddy seems to brag about their turned-down ads. This year is no different, GoDaddy’s original Candice Michelle didn’t make the first take (too seductive for corporate suits), and they made sure to market their blog about what “made it”, and what did not.

If you don’t like any of those commercials, Anheuser Busch has around 9 standard spots… again. 🙂

February 01 Update: Thanks to Chris from MWW, you can view Anheuser Busch commercial snippets on YouTube. One of the snippets is a compilation of all of them. It now looks like the majority of the advertisers have done at least some sort of 2.0 marketing.

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4 Responses to Superbowl Commercials – 2.0

  1. CThilk says:

    Hey Paul,
    I wanted to drop you a line on behalf of Anheuser-Busch, a client of MWW Group, the PR agency I work for. Anheuser-Busch has put teasers of their Super Bowl spots up on YouTube for everyone to preview here Just thought you’d find them interesting. Let me know if you have any questions at chris-at-mww-dot-com.


  2. Paul says:

    Thanks Chris, it’s always great get input from the agency side! Thanks for the link and I’m going to update the original post, so users have even easier access to it.

  3. Joe Herbert says:

    Hello… I’m back, and pimping out my commercial some more. We didn’t air in the Super Bowl, but I wanted to let you know… Doritos informed us they will be airing Duct Tape nationally for a couple months, so look for it on TV soon. Thanks for the support! Joe Herbert

  4. […] made reference to the Super Bowl’s user-generated ads a couple of times, and it’s a pleasure to interview Joe Herbert from Herbert […]

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