I don’t know how many times I’ve gone to the freezer to thaw out a pork chop and mistakenly poured a glass of milk instead.
Yes, I’m kidding.
However, some think this is possible. A friend and professional collegue of mine is being threatened with a lawsuit because she sold a shirt that said “the other white milk”.
Jennifer Laycock runs a blog called The Lactivist, which promotes breastfeeding by humor. Along with it, she has a CafePress store to raise money for non-profit milk banks. Great cause, right? According to some, the phrase “the other white milk” is in violation of the National Pork Board’s trademarked “the other white meat” phrase (as presented in this letter (PDF) from their representive attorney).
“In addition, your use of this slogan also tarnishes the good reputation of the National Pork Board’s mark in light of your apparent attempt to promote the use of breastmilk beyond merely for infant consumption, such as with the following slogans on your website in close proximity to the slogan “The Other White Milk.” “Dairy Diva,” “Nursing, Nature’s Own Breast Enhancement,” “Eat at Mom’s, fast-fresh-from the breast,” and “My Milk is the Breast.”
Umm… yeah. I guess clever slogans are now a synonym for perverted freaks.
Welcome to Web 2.0, National Pork Board (and your attorney). What could have easily been negotiated by a friendly email is turning into some bad pork (pun intended) PR because of an instinctive legal threat. Care to see the support she’s received?
Want to help, visit the post on Jennifer’s Lactivist Blog to see numerous options.
I’ll make sure to keep this post updated with new press. For now, I’m going to grab some pulled pork and a glass of milk (although apparently I’m not smart enough to tell them apart).
February 03 Update: Sometimes I’m just amazed by the overall blogging community. It sounds like hundreds of bloggers voiced their opinion, Jennifer now has an apology from the National Pork Board’s CEO, and a resolution is in the works. Incredible.