The Super Bowl means different things to different people. For myself, it’s a chance to get together with friends, watch a good game (hopefully), see Prince cover the Foo Fighters (that was way cool), have some beers and choices of 21 appetizers (Chicago sausage-stuffed mushrooms are delicious), and to check out some cool commercials, including one on how do duct tape someone to a door.
I’ve made reference to the Super Bowl’s user-generated ads a couple of times, and it’s a pleasure to interview Joe Herbert from Herbert Brothers regarding user-generated media, their trip to Miami and being a finalist for the Doritos/Yahoo “Crash the Super Bowl” contest.
The interview is a bit long to post on a blog (but worth while to read), so I decided to make it the latest Localmn article. It’s great to get some input regarding user-generated media from someone outside of the search industry (plus a great story), and I hope you enjoy.
February 13 Update: Jennifer Laycock from the Search Engine Guide was gracious enough to give the article a run.