Super Bowl and “Doritos”-Generated Media: Interview with Joe Herbert

The Super Bowl means different things to different people. For myself, it’s a chance to get together with friends, watch a good game (hopefully), see Prince cover the Foo Fighters (that was way cool), have some beers and choices of 21 appetizers (Chicago sausage-stuffed mushrooms are delicious), and to check out some cool commercials, including one on how do duct tape someone to a door.

I’ve made reference to the Super Bowl’s user-generated ads a couple of times, and it’s a pleasure to interview Joe Herbert from Herbert Brothers regarding user-generated media, their trip to Miami and being a finalist for the Doritos/Yahoo “Crash the Super Bowl” contest.

The interview is a bit long to post on a blog (but worth while to read), so I decided to make it the latest Localmn article. It’s great to get some input regarding user-generated media from someone outside of the search industry (plus a great story), and I hope you enjoy.

That’s gotta suck

February 13 Update: Jennifer Laycock from the Search Engine Guide was gracious enough to give the article a run.

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2 Responses to Super Bowl and “Doritos”-Generated Media: Interview with Joe Herbert

  1. Paul, excellent interview. Wow that sounded like fun. Who cares what Reprise says, the truth is out. User generated content rocks!

  2. Paul says:

    Thanks David! The interview was really fun. It was great to get some UGC input from someone outside of search who really put it to the test. Plus it’s a really cool story.

    It couldn’t have worked out nicer actually. Once I asked him for the interview, the time it took to send out the questions, receive the answers back, upload them as is, and even have Jenn from SEG graciously run it was probably all within 24 to 48 hours.

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