A couple weeks ago I made a comment to this LinkedIn Answers inquiry stating something like “it might be better PR to just let it rest”.
15 minutes later, I received a very nice “are you kidding?” email with a “lesson” on making search results more relevant.
So here’s my part.
I’m guessing people have actually heard of this Mr. Pasternack, which wins my “name vote” for Google. I don’t know how often that site is updated, but if Chef Pasternack makes a 2007 tour and hits Minneapolis, I’ll be there and will even bring my own napkin.
For those outside of the search marketing industry and are thinking “what?”, a WebGuerrilla blog post sums everything up quite nicely.