Site-Targeted AdWords on a CPC Basis

Brad Geddes writes a piece regarding Google launching site-targeted advertising on a CPC basis. Google launched the same thing on a CPM basis sometime in 2005, and I tried it just briefly for a side project, but stopped shortly after because it didn’t bring any conversions. Hopefully the CPC model will change that – it looks like it’s in beta right now, so we’ll all see soon enough.

More of an FYI, but if you’re unfamiliar with Brad Geddes, he’s a well-known PPC analyst and speaker. Google’s even bringing him to Minneapolis March 29th for an AdWords seminar (not sure if it’s full yet or not).

add to YahooMyWeb add to


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: