Sean McGinnis pointed me to a couple of really good posts last night – one regarding out-of-state call centers posing as Chicago florists, and then Matt McGee’s take on it labeled appropriately, when local search isn’t really local.
So, why not see how Minneapolis/St. Paul fares? I did a quick Yahoo Local check for florists in Minneapolis. Luckily, it passed the test – kinda’. The listings are all local, but the sponsored ads on the top and bottom are all “serving your area” national florist call centers.
I suppose ad money is ad money, but it doesn’t ensure trust. I was hoping to see the Vanderbloom result closer to the top. They’re right down the street, they have a good buzz about them, and a local merchant gets the local dollar.
Yahoo did better than local.com though. That page is… busy, and as an added bonus they serve up some local pay-per-call ads, “serving your area”. If you search for anything mortgage or real estate related, you’ll get the same type of results. Looking at it closer, I’m actually really surprised on how irrelevant and loud all those ads are!
Looky what I found though!!
I absolutely forgot that the same thing happened before the “Interweb”.
The book has since been disposed of properly 🙂