Google Analytics is going to be giving more user-friendly stats. Check out the demo.
It’s an upgraded and holistic approach on how users find and navigate through your site. Here’s a screenshot of the announcement:
What’s nice about this is it gives a better perspective that businesses can learn and understand. If they’re savvy enough, they can use that as a benchmark to whether their search marketing campaigns are working or not.
If you’re a local business with a Web site and don’t have a Google Analytics account, you can easily do so. Once you get confirmed, you can copy the code they send you and just place it right before the </body> tag on each page.