Actually, this isn’t between white or black hat search marketing. It’s between SEM and flat-out marketing. When it comes to local search, it winds up I’ll set aside my SEM hat and trade it in for that regular ol’ marketing hat. During the summer, I’ll settle for any hat. I burn too easy! But I’m digressing.
When it comes to local search and search engine marketing, the difference between the two lies at the core. Search engine marketing drives targeted traffic to a Web site while local search marketing literally “drives” people to a physical business.
Full post in the Search Engine Guide