There has been a lot of speculation and argument regarding the print Yellow Pages and its future. Usually I hear lists of stats on why the print Yellow Pages are either dead or here to stay.
Well, here’s a real-world example. Eight years ago, I bought a condo in a pretty populated complex. Every year, a big pile of print Yellow Pages books appear in the underground parking area. Back then, if you didn’t grab the book in a few days, you’re out of luck. Now, these books have been down there for well over a month and quite a few still remain.
Boatloads of these get shipped every year, but how much are they used?
I’m not going to say that the print book is dead. If that were the case, three times as many books would still remain. It does remind me of a scene during Monty Python’s “Holy Grail” though…