I stumbled across one of those Google search results tonight that makes the Internet cry (quoting Joolie). It was a page that features Google’s Universal Search incorporating video, local, news, and other results within a standard search query.
Basically, there is a video result in the main listings that shows a stationary guy pimping out his local company’s services. To game the search engines, there are four other videos of him saying the same thing… just in different words.
None of these videos would give me the enticement to contact this company. In fact, I’m running away!
So, how do you effectively use video in search marketing? I’m not the expert, but can hopefully provide some suggestions. I’m looking for input too, so hopefully this turns into a nice interactive post.
Regarding the video content…
1) Attorneys – Maybe an objective video and whiteboard on a new State law relating to your practice
2) Auto Dealers – Cool features and benefits on a new car
3) Sports – Sick tricks on a pro-model snowboard that you carry
These are my initial thoughts. Any others? Bueller?