Videocasting 101

Not the teacher here, I was the pupil.

At around Noon today, I met Bretton Jones from at his Minneapolis Grain Exchange office as he was finishing up a videocast. The equipment used for this is pretty amazing. High Definition camcorder, hard drive, Alesis mixer, teleprompter, external mic, professional lighting, and of course a pimped out Mac Pro complete with all the goodies like Final Cut Pro.

It’s nice to be a bit familiar with some of this, but I’m still new to the Mac and felt like the person opening up the hood of a car, pointing to the engine and saying “is that the thing that makes it go?”.

Nonetheless, check out this video regarding St. Paul’s Ford Plant Planning. It’s been an issue in the Twin Cities area for awhile now. He does a great job with his own commentary and backgrounds, along with different interviews on location. A lot of effort goes into just a five minute clip.

With Google’s Universal Search and the over-hyped up expectations of having an online video just for the sake of having one scares me a bit. I’m glad to see clips like this that bring substance, thought, and even humor! That is what I’d really like to see in search results.

Thanks and good stuff Bretton!

Bretton Jones

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