The City Pages recently put together a great three-page piece titled Super Lawyers Unmasked. It provides the beginning, growth, success, hiccups, and the bus that’s now trying to run the Super Lawyers model over.
An attorney can obtain Super Lawyer status by a number of criteria, one being by votes on the Super Lawyers’ own site. It winds up these votes can be padded with a “You vote for me, and I’ll vote for you” approach.
More firms would buy advertising to help get recognition for Super Lawyer status on related magazines such as the “New Jersey Monthly”, which stirred a controversy and an ethics crush in 2006.
What about 3rd party unbiased reviews? If this were put into the equation, there might be more relevancy. There are review sites such as CitySearch, but what if there was one specifically related to the legal field?
Enter Avvo, legal portal based on unbiased ratings. It’s pretty new but I’m impressed.
I’m liking this. Could Super Lawyers bring something like this into their criteria, and would it make the voting more relevant?