I’ve written about Avvo a couple times. Once to wonder if they would be a good fit for the Super Lawyers model, and once because of a lawsuit against Avvo from attorneys who erroneously think I’m simple-minded enough that I would qualify them solely based on a 1-10 ratings system.
I’m glad to see that Avvo has filed a motion to dismiss the complaint.
For the record, from a business point I can write this objectively. For a couple years, I did client search marketing for a large legal corporation. They would consider Avvo neither an opportunity or a threat. The legal marketing experience is what makes me follow this case.
On Avvo’s blog, I really liked a comment from a user named That Lawyer Dude. I think he tells it like it is and I couldn’t word it better.
Upon checking, I’m 99% sure the attorney who made that good blog post is the same one that I literally saw hug and pick up Akhil Saklani, which is a huge accomplishment in itself! You rock, Tony! Here’s a pic of myself with Akhil keepin’ it real and pretending we’re tough and all.
I’m hoping my next post about Avvo is that the silly lawsuit has been dismissed.