Visual Sciences Press Release (same release):
This really raised my eyebrows… and in a good way.
Recently, I was asked to put together analytics recommendations for a FT job client based on a few different criteria. Visual Sciences’ HBX was the main recommendation, along with a couple others depending on the price point.
Omniture was not on the recommendations list, but it had more to do with not knowing their platform as well as I do with Visual Sciences.
I don’t know how this acquisition will change product prices, but I initially like it. There are many upper-end analytics packages out there, and this at least helps narrow down choices and should certainly give Omniture more branding.
Neither Omniture or Visual Sciences are cheap, but they don’t market themselves that way either. They both scored very highly in the latest Forrester analytics reports. Their solutions are very robust and meant for companies who have the budget to justify it.
Any analytics gurus out there that want to share opinions? I’d love to hear feedback regarding the acquisition.