I just read an interesting article from Marketing Pilgrim labeled Local Mobile Apps from YellowPages.com.
It’s a good article, short, and to the point regarding YellowPages.com apps for the iPhone plus a bunch of AT&T devices.
I’ll be out of state for five days starting Friday and am at least going to check it out. I normally use the Google Maps function on the iThing while traveling to check out different restaruants, bars, or shops. It’s almost too useful, although the one thing that Google Maps does not include (on the iThing anyway) are ratings and user-reviews. This feature is included in the YellowPages.com app.
When going to YellowPages.com on the iThing, the local app automatically appears with the option of going to the main Web site. At the least, they certainly make it very easy for users.