It kinda’ mirrors my thoughts on standard search engine optimization. It’s great to be seen, but does the traffic convert?
There’s a good ClickZ article labeled Taking the Video Wheels Off.
Talk is cheap. It’s easy to discuss video and how it works online, but what about producing it?
That’s the first sentence in the article and the rest of it explains that statement nicely. Digital point-n-shoots have provided some pretty cool viral videos, but would branded businesses benefit from something like this?
Just as important, are businesses doing this for the right reasons? Once Google’s Universal Search came out, Joolie from Between Stations gave a good prediction of video mania that in many cases came true (But we neeeeeed video! They’ll show up on “the Google!”).
I’ve seen quite a few videos within Google search results that are basically commercials of a guy or girl staring into a camera talking about how good their company is. This doesn’t provide me a bit of trust and I’d love to see more creative and viral ideas in these videos.
In many cases, it would be a good idea to outsource this type of service to professionals that have the creative know-how and resources to produce quality online videos. To businesses that don’t have the budget, Ed Kohler and Filo have some good and humorous beginning tips.