Google AdWords – How Local do You Want to Go?

If you advertise local products and services, Google AdWords has provided regional and local targeting for a few years, but how local do you want to go?

It really depends on what you provide. It could be a home for sale, legal services, Web design, car rental, or local chinese food.

Google’s AdWords platform lets you customize your location(s), but it can be tricky. By default, you can easily show your ads in the Twin Cities area.

Minneapolis Metro

These are the areas your Minneapolis-St. Paul (metro) ads will be shown.

Twin Cities Ads?

This is great, but the above image is broad and shows Bemidji, MN as somewhere in the Twin Cities metro. It’s a pretty cool place, but it’s a long 220 mile drive. You might not want to use this option if you’re looking for impulse in-store traffic.

Bemidji to Minneapolis

To put it in perspective, a drive from Pensacola, Florida to New Orleans is shorter by almost 20 miles.

Pensacola to New Orleans

If you’re specifically looking for Minneapolis customers, you can set it up this way…


Your ads will be shown here.

Minneapolis Only

If you want to specify a radius from a city…

Customize by Radius

Here’s what you see.

20 Mile Radius from Minneapolis

More to come on all of this in the near future…

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3 Responses to Google AdWords – How Local do You Want to Go?

  1. Matt Hanson says:

    I found your site on technorati and read a few of your other posts. Keep up the good work. I just added your RSS feed to my Google News Reader. Looking forward to reading more from you.

    Matt Hanson

  2. Jack DeNeut says:

    I’m a MInnesotan (Maple Grove) living in Prague, Czech Republic and working on local search for this city.

    The distances in the U.S. are amazing for Europeans. Minnesota (87,000 sq. miles) is about three times the size of the Czech Republic (30,000 sq. miles), but I have gotten used to Europe and now think of driving to Dresden, Germany from Prague as major trip even though it’s all of 92 miles away. I’d think nothing of driving 90 miles in Minnesota.

    Using the area covered by the Google AdWords MSP Metro area for Prague would have you showing your ads to people in at least three surrounding countries, where they wouldn’t even be able to understand the language of the ad!

  3. Paul says:

    Thanks Matt and Jack.

    Jack, I didn’t think of it that way before. I was surprised to see that graphic when I was messing around with it.

    Minnesota says hello to Prague!

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