Not the best title, but there’s a point to this, really! Different local results appear depending on how popular they are in your area.
Belt buckles and cowboy hats happen to be popular in Fort Worth, which was pointed to me while visiting Joe T. Garcia’s.
There are no local “cowboy apparel” results in Minneapolis.
There are a few in Dallas.
You got the ten-box in Fort Worth.
I’m guessing these results are very relevant.
Studying local results like these do present opportunities for you to really understand your geographical clients and how they buy.