I’ve been both fortunate and honored to be a guest writer for Search Engine Guide since late 2005 (Jennifer and Robert, I’ll write more – really!!)
Since 2005, there have been some great writers that have jumped on board. I’ve met a few of them and hope to meet more the next time I hit a search marketing conference. It seems fitting to give SEG some (well-deserved) love back and provide a Search Engine Guide favorite posts of the week.
The first is from Manoj Jasra titled common web analytics issues. Manoj makes some great points, including a paragraph about the wrong data going to the wrong people. Depending on whether your client contacts are marketing managers, CEOs, or Internet marketing departments should give you an idea of what type of data you can provide them.
Next, David Wallace writes on Matt McGee’s local search workshop presentation during the recent Small Business Unleashed conference. The post is quite lengthy, but it sounds like the presentation was too at 90 minutes! Kudos to both Matt and David. Matt talks about maps, SEO, PPC, local search engines, and even provides a relevant lists of industry sites. It’s a great post! Just read it.
Liana Evans is also at the conference blogging on Sage Lewis’ building a community workshop presentation. During the presentation Sage talks about different community channels such as YouTube, Facebook, and Digg. He begins with YouTube and how easy it is to use, and how to properly optimize and tag your videos. He goes on explaining how you can promote this with other social sites such as Facebook. Lastly, he stresses the importance on participating yourself.