More Favorite Posts – Local Search and Minnesota Combined

I’ve been doing more “favorite” posts lately, and there’s a reason. There are great posts out there. Let’s share them.

This time it’s a bit unique. Often, the favorites are Minnesota-based Internet marketing posts. Sometimes, they’re about local search in general. This time, it’s about Minnesota-based local search posts.

First, Jennifer Lind talks about the root of local search & where it could take us.

Local search… is it the new way we search or the old way? It’s both. Local search connects us to our community and to our neighbors. The old way of search is now online and it will continue to develop further than it ever could in the traditional means.

It is in fact both. Many people will use the Internet to search for products and services to go offline and physically make a purchase. Jennifer makes some great points including different online options, actually touching a product before making a purchase (this is kinda’ important), and opportunities for local customers to be involved online with businesses they purchase from.

Aaron Weiche has some cool local SEO results with his new company, Five Technology. They have five SEO initiatives so far. I really like number three, which is to create content for users first and search engines second. On a side note, see Barb Prindle. She’s is simply a fantastic writer! Five Technology is doing some very cool things so far (including video optimization) and you will see more of them in the future.

My rollerblading partner (who leaves me in the dust) Ed Kohler gives some insight on where offline shopping beats online today. It includes dealing with disappointment, negotiable pricing, proactive help, and bundling opportunities.

Ed, let’s get on the Greenway and rollerblade!

add to YahooMyWeb add to del.icio.us

Advertisements

One Response to More Favorite Posts – Local Search and Minnesota Combined

  1. Aaron Weiche says:

    Thanks for the link and the mention Paul. I’m glad to know about Jennifer’s blog as well thanks to you … can’t get enough local search post/blogs with a MN angle. 🙂

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: