Trent Reznor’s Doing a Little Social Media Marketing of His Own

Last October, Radiohead shook up the music industry by allowing potential buyers to download their newest “In Rainbows” album for free.

This time Trent Reznor from Nine Inch Nails is even taking it further with their new album, “The Slip”. After you provide your email address, they give you the opportunity to send the invitation to up to three friends via email.

NIN Campaign

I wound up getting two emails before 9:00am from friends who filled out these forms.

This isn’t too much more than what Radiohead has done, but here’s a nice social media suggestion made by Nine Inch Nails.


Here’s another one, right on the home page.

NIN on Digg

That’s quite a few Diggs.

Throw in a little user-generated media with their new single, more of a picture with audio, but that’s fine.

…and you have some great social media marketing coverage.

In slightly different news, it’s rumored that both Nine Inch Nails and Radiohead are are on headlining this year’s Lollapolooza, which is very strange since both Radiohead and NIN are known for dissing these types of events.

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One Response to Trent Reznor’s Doing a Little Social Media Marketing of His Own

  1. jimmychen says:

    it seems that NiN wants more pr lately. i like them in a ways that they show other artists the way of the modern life of artists, giving music for free because of all the ruckus RIAA has sprung up.

    i just heard of this just now, it may be ok but i don’t know what are their goals with this. i think radiohead gave them a headstart by also giving free music but in asking for any amount in return. i hope this trend will eventually be the common thing to do to aspiring and veteran artists alike.

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