Local Search and Dominating the Results

May 22, 2008

In the last couple of weeks, I’ve received a few different inquiries regarding Google and local search. One was how to show up in Google Maps results, one was how to show up in the natural results for local searches, and one was how to appear above the fold for localized Google AdWords campaigns.

Why not achieve all three of them, plus some “piggy back” SEO?

The last SES conference I’ve been to was in San Jose close to two years ago, but Atlanta-based Stacy Williams from Prominent Placement gave a great example on how a local company can dominate results. To this day, it holds true.

There’s some dominance!

To many search marketers, this isn’t anything new. To local business owners, this may be. Google separates their natural, local, and paid listings. There’s no reason a local business can’t do the same.

Regarding “piggy back” SEO, this comes down to both local (Maps) and natural listings. By having profiles in places like SuperPages.com and CitySearch.com can only help. Google Local helps legitimize your profile and Internet Yellow Pages (IYP) results often appear toward the top in the natural results.

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