Google MapSpam has been around for awhile. For those who don’t know what it is, it’s manipulating Google local (maps) listings by adding fake information about your company, often including made-up addresses to give you more exposure.
Mike Blumenthal provides a great example on how this happens in the legal community regarding a recent train accident catastrophe in Chatsworth, California which took 25 lives.
He targets one personal injury firm doing some MapSpamming, and there are others who have done similar things through Google’s paid search platform. Google up “Chatsworth train accident attorney” (without the quotes) and you’ll see what I mean.
I understand that personal injury attorneys need to be aggressive, but this is a bit much.
Back in January 2008, I wrote a piece for Search Engine Guide on the basics of utilizing local search. It personalizes you and gets your word out, it lets people rate you, and helps you to establish a brand without resorting to ambulance-chasing tactics.