For those following the bro-sis photography/Internet marketing project and speaking engagements, there are a couple new updates. For those who wish to know more about it, go for it.
Heather has updated a very nice SuperPages profile as shown here.
It’s nice to see this. Search engines often feed off of SuperPages data to be included in their local listings. It makes sense. Different Yellow Pages have structured data which can make Google and Yahoo local listings more relevant.
So far, Heather is not prominently displayed outside of Mazomanie, Wisconsin, which is 30 miles west of Madison. Since she’s highly regarded, she does get plenty of customers from Madison willing to travel and spend for her premium services. We plan on making her more visible for “Madison” area searches.
So, we’re updating her Google Maps and Yahoo Local profiles to make sure we include Madison in the mix. We could, but will not do the Google MapSpam thing because people who do that suck.
One thing that has worked for many companies is to display their categories exactly how they appear in Yellow Pages such as Dex or SuperPages. So, we will be including this in Google Maps and Yahoo Local profiles while adjusting SuperPages profiles:
The “animal and pet” photographers will most likely be weeded out, but the others accurately displays what she does.
A question comes to mind, and I always look for peers to help answer. Mike Blumenthal (and any others), do you have any opinions?