Bro-Sis Photography Marketing Update – Google Maps (Local) & SuperPages

For those following the bro-sis photography/Internet marketing project and speaking engagements, there are a couple new updates. For those who wish to know more about it, go for it.

Heather has updated a very nice SuperPages profile as shown here.

Tin Shed SuperPages Profile

Tin Shed SuperPages Profile

It’s nice to see this. Search engines often feed off of SuperPages data to be included in their local listings. It makes sense. Different Yellow Pages have structured data which can make Google and Yahoo local listings more relevant.

So far, Heather is not prominently displayed outside of Mazomanie, Wisconsin, which is 30 miles west of Madison. Since she’s highly regarded, she does get plenty of customers from Madison willing to travel and spend for her premium services. We plan on making her more visible for “Madison” area searches.

So, we’re updating her Google Maps and Yahoo Local profiles to make sure we include Madison in the mix. We could, but will not do the Google MapSpam thing because people who do that suck.

One thing that has worked for many companies is to display their categories exactly how they appear in Yellow Pages such as Dex or SuperPages. So, we will be including this in Google Maps and Yahoo Local profiles while adjusting SuperPages profiles:

SuperPages Info

SuperPages Info

The “animal and pet” photographers will most likely be weeded out, but the others accurately displays what she does.

A question comes to mind, and I always look for peers to help answer. Mike Blumenthal (and any others), do you have any opinions?

Bookmark on Google :: post to facebook :: add to :: Bookmark Post in Technorati


6 Responses to Bro-Sis Photography Marketing Update – Google Maps (Local) & SuperPages

  1. Hi Paul

    Mike here. Not sure which point you are asking my opinion on. But like noses and other anatomical parts, everyone has opinions (and like those parts typically smell). That caveat not withstanding, I am glad to share the opinions I do have.

    Are you asking about whether including references to Madison in your Google and Yahoo local records will increase your visibility in Universal Local results? In Google, my research and reading of the patent seems to confirm that if you are not in the broad area of zip codes that Google defines as “Madison” you will not be listed in the top 10. IE if you are within the broad area of those zips Google uses its ranking algo and you can achieve prominence by doing good local work. If you are outside of the set, then Google falls back to distance as the ranking measure and i don’t see how you could rank in that. Yahoo since they use distance much more heavily in their approach, it also seems unlikely.

    As to whether repeating your key categories from Superpages within the content of Google Maps and Yahoo Local (is that what you are asking?) I would say that it can’t hurt by reinforcing what categories in which you are relevant in Google’s eyes. But I am not sure that it helps that much with ranking outside of the very long tail of search (assuming that Google puts up a map at all in those). It might also help in non competitive arenas but in the end, local listing is ranked by the number of reviews, georeferences, key phrase inbound links and the strength of the highest of those bound links.

    I hope that I answered your question. If not let me know and I will give you an infinite number of additional opinions. 🙂

    Mike Blumenthal

  2. Paul Jahn says:

    Holy crap, Mike. Ask and you shall receive. Thanks! 🙂

    I should have narrowed down the question. It was indeed regarding repeating the key categories from Superpages. There are those who say it really matters, and there are those who say it does not. To me, it makes sense that it would whether it does help or not.

    We are leaning to getting more Madison-related results but as you stated, the geo she’s in might not make it happen. She gets a lot of customers from the west end of Madison but those on the east end would probably have to drive an hour to see her.

    Maybe we should just make up a fake address in Madison for some sweet MapSpam.

    Just kidding Google. 😉

  3. Heather Jahn says:

    Hmmmm…I think I’ll just relocate.

  4. Paul Jahn says:

    LOL! No need to relocate 🙂 I still like having the geography terms in there. After all, people do go to you from Madison.

    I’m glad Mike gave his input. I’m a fan of his blog and he has a fantastic grasp on how local results come into play. He’d probably agree with me when I suggest to encourage user reviews from places like Google Local, Insider Pages, Citysearch, etc. We might not get as much general traffic, but the conversions can be great!

    We need to meet up again. Harder for me since I started the new FT job today, but I suppose January is coming up quick. 🙂

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