Using Social Media to Help Pass a Political Amendment

Finally put up another post on Search Engine Guide. This time it was an interview with Mike Rynchek of Spyder Trap Online Marketing regarding social media and managing-for-objectives (November 4 vote).

When putting together the post, it came to me that they played a big role in passing a clean air and water amendment called Vote Yes MN.

It turns out that they dominated Google results with some cool piggy-back SEO using social search vehicles such as Facebook and Twitter. Here’s a couple examples.

Yes for MN Facebook Page with over 3600 fans:

Vote Yes MN

Vote Yes MN

They had a decent Twitter following too with just over 400 followers in a very short amount of time.

Vote Yes MN

Vote Yes MN

These two examples don’t come close to the Obama numbers, but it didn’t need to. It’s a much smaller target that happened to dominate niche search engine results.

I voted for the amendment absentee since I was in Rochester November 4. I was having dinner with my sister and bro-in-law while I was voting and joked with them that I was voting for this amendment because “I know the guy running their social media campaign”.

I can only guess that others voted for the amendment because they have seen it prominently on both search engines and social sites. Correct me if I’m wrong Mike, but I believe this clean air and water amendment passed at 59%? If the non-votes counted as “no”, that makes this campaign even better.

Bookmark on Google :: post to facebook :: add to :: Bookmark Post in Technorati


3 Responses to Using Social Media to Help Pass a Political Amendment

  1. Mike Rynchek says:

    Hey Paul,

    Thanks for the post and you are correct a no vote counted as a non vote which made it even more critical for us to inform and educate potential voters on the details of the amendment. It also made it very important for us to inform users of this fact to make sure they didn’t simply vote for a President then leave the amendment blank. This project was a blast to work on and it was great to see the results of our hard work.

    Thanks again,

    Mike Rynchek
    Twitter: @mikerynchek and @spyder_trap

  2. Brad Wellman says:

    Hey Paul,

    Thanks again for putting this post up! The project was definitely a fun one to work on and it was very fulfilling to see the benefits of the hard work that went in to it.


    Brad Wellman
    Twitter: @bradwellman

  3. Paul Jahn says:

    You bet Mike and Brad. It’s amazing what both of you social gurus were able to do with this amendment!

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