Finally put up another post on Search Engine Guide. This time it was an interview with Mike Rynchek of Spyder Trap Online Marketing regarding social media and managing-for-objectives (November 4 vote).
When putting together the post, it came to me that they played a big role in passing a clean air and water amendment called Vote Yes MN.
It turns out that they dominated Google results with some cool piggy-back SEO using social search vehicles such as Facebook and Twitter. Here’s a couple examples.
Yes for MN Facebook Page with over 3600 fans:
They had a decent Twitter following too with just over 400 followers in a very short amount of time.
These two examples don’t come close to the Obama numbers, but it didn’t need to. It’s a much smaller target that happened to dominate niche search engine results.
I voted for the amendment absentee since I was in Rochester November 4. I was having dinner with my sister and bro-in-law while I was voting and joked with them that I was voting for this amendment because “I know the guy running their social media campaign”.
I can only guess that others voted for the amendment because they have seen it prominently on both search engines and social sites. Correct me if I’m wrong Mike, but I believe this clean air and water amendment passed at 59%? If the non-votes counted as “no”, that makes this campaign even better.