For those into social media, this is a fantastic example of what a group of siblings in Batesville, Indiana are doing.
Quick history, they were also finalists for the 2007 Super Bowl Doritos commercial. They didn’t win but did have their commercial shown in other national spots. I was then lucky enough to interview Joe Herbert for a Search Engine Guide piece.
Two years later, not only did they become a finalist, but they have put in place a great social media campaign!
It’s their Free Doritos contest site for the Herbert Brothers.
I think it’s brilliant! They show their public Facebook page (I became a fan), MySpace and YouTube profiles, plus their video, bios, cast & crew and easy links to the official Doritos Crash the Super Bowl contest.
You can vote up to once daily at the official site. I love the commercial and really hope they win. They’re from a little town in Indiana called Batesville, and are up against four finalists all from either NY or LA.
Show your support for the small town heroes. 🙂
More on the Herbert Brothers at their site.
Update, Feb 1:
Congrats Joe and the Herbert brothers! The Super Bowl is on and their winning “free Doritos” commercial just aired!!
The Super Bowl just ran a quick blurb congratulating Joe Herbert by both name and voice. Seriously, congrats Joe and all who helped you!