Time to put out some favorites for the week. All are written from Minneapolis/St. Paul folks with lots of good nuggets of local search, social media, and Yellow Pages print spam info.
First, @AaronWeiche writes about Best Buy meshing online reviews with offline behavior. I’m huge into the search online-buy offline model so it was especially great to read. Best Buy’s doing a great service by making user ratings and reviews more visible.
Next, @MikeRynchek writes about social media taking over Skittles. It’s already a huge buzz in the social media realm. I actually played the devil’s advocate when commenting, but I hope the devil is wrong.
Last but not least, @EdKohler discusses whether print Yellow Pages should be considered spam. Most of the replies consider print phone books as junk mail rather than spam. I do think calling it spam is appropriate though. They’re fine for people who use them and advertise with them, but having an industry tell me over and over how to think and that I need a print book doesn’t cut it (opt-out methods don’t work).
Currently on iTunes: Minimum Wage is a Gateway Drug – Dillinger Four