Time has been flying by. For those of you who have been following our project, thank you! For those who haven’t, my sis and I will soon be giving presentations to professional photographers on how to use search marketing and social media to help their photography studios.
Our first speaking engagement is set for May 18 at the West Madison (Middleton) Holiday Inn & Suites. I chuckle a bit about it because Holiday Inn events are known for the “make money online” crowds. We’re probably the opposite as we’re going out of our way to demystify SEO and social media. There are some things you can do yourself.
We met today at the Jahn Haus near Wabasha at 10:00 soon after Heather tweeted me to not tweet and drive (guilty). From there, we had seven hours of very productive work. We’re putting together our PowerPoint and here’s an outline:
- Briefly talk about traditional marketing and continue doing what works
- Explain the push (traditional marketing) and pull (search marketing and social media) concept
To break it down further:
- SEO – Demystifying how it works (taking the BS out of it)
- PPC – Breaking it down to multiple campaigns and ad groups
- Local Search – Getting your business listed properly and accurately
- Analytics – measuring analyitcs instead of rankings – key factor
- Then engage in conversation
- Explain Flickr, Facebook, Twitter, YouTube, and how they can all work in concert with search marketing
This is pretty important. There are so many different social media outlets. We’ll be focusing on LinkedIn, Facebook, Flickr, YouTube, Twitter and blogs. Listening to potential clients is more important than touting your services.
We’re trying to tie all of this is to funnel into photographer Web sites which includes:
- Call to Action
- Fresh Information
- Ease of navigation
- Contact Us page
- Analytics – this is so important in too many ways. See Google Analytics. We’ll be spending some time talking about this.
Next step is to put the PowerPoint presentation together. Our audience (professional photographers) are very good at what they do. They may not fully understand search marketing or social media, but they are definitely smart. Any thoughts to the above bullets? We’d love to hear from you.