There’s been a lot of Google local search hype in the last 24 hours. In a nutshell, they’re providing local listings based on your local IP address. It may stay, it might go away. Only Google will know.
Example: I’m in Minneapolis and this is a screenshot of what shows up for the term lawyer.
This is pretty cool and I hope it stays. You get the local listings in the middle of the highly competitive natural listings.
They also have a cool change location option.
Within the change location tab, you can find businesses in your neighborhood. Here is an example to find pizza in the Prospect Park neighborhood of Minneapolis.
And the results? Pretty relevant.
If you’re a local business, please add your business to the Google Local Business Center. It’s easy and free.