Bro-Sis Marketing Update – Total Success in Madison

This will be the last Bro-Sis Photography Marketing update for little while. I’m happy to say that the Madison event was beyond successful and we couldn’t be happier! It sounds like we’ll be doing some future workshops for photographer groups as well as more speaking engagements. Special thanks to Lew Everling who spoke the morning session.

It’s tough to present about search marketing, local search and social media in just two hours. There’s no way to present a “how to” session as that would take a whole week. However, we were able to “demystify” the concepts and common fallacies for these smart photographers. @JillWhalen would be proud because we did our part to take the BS out of absolutely everything.

I wish I wrote down their names, but a married couple from Wisconsin Dells came up to me afterward and thanked both Heather and I so very much! They get the big-box sales calls and pitches, they vaguely understand the concepts and now have a clear path of what they need to do in search/social as professional photographers. Thank you!

More thanks goes to Krystal Stankowski from Krystal Images Photography for her help to put this on. After the event, I sat with her at the hotel’s business center computer to show things we talked about including Google Alerts, Facebook Pages and grey-hat anchor text. 🙂

Ok, a picture story…

Here’s Heather talking about the difference between Facebook profiles and Facebook Pages.

Explaining Facebook Profiles vs. Facebook Pages

Explaining Facebook Profiles vs. Facebook Pages

Being pretty passionate on how to easily create your own Google Local Business Center for free while other companies literally charge thousands of dollars to do it for you.

Example for Milwaukee Local 10-Pack Results

Example for Milwaukee Local 10-Pack Results

Talking about good Twitter examples while Heather’s loading a hilarious cartoon parody video of Twitter. You can see the parody video at Twouble with Twitter.

The Good and Bad of Twitter

The Good and Bad of Twitter

Awesome audience during a break

Awesome audience members during a break

Awesome audience members during a break

Lew Everling in a fantastic morning presentation.

Lew Everling

Lew Everling

Fantastic presentation from Lew Everling. The whole day brought some sweet synergy. I look forward to co-presenting with him again.

Bookmark on Google :: post to facebook :: add to del.icio.us :: Bookmark Post in Technorati

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3 Responses to Bro-Sis Marketing Update – Total Success in Madison

  1. Aaron says:

    Big Congrats Paul! Looks like a great turnout and happy to hear you had some immediate feedback on it’s value. Will you be sharing your slides anywhere? I’d of course love to see them. Great work.

  2. Paul Jahn says:

    Thanks Aaron! We did get good feedback right away and it was a blast! I’m guessing the SCPA (South Central Photography Association) will send audience members surveys or something. Maybe that will determine if we’ll be doing others. I hope so!

    My sis has the final PPT but I’ll get it eventually. I’ll definitely send it over to you when I receive it.

  3. […] The last time I gave a bro-sis marketing update was from the great time we had presenting in Madison in May. Well, we’re back and we’ll be doing something different this time, right here […]

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