Well, Google definitely did a cool thing a couple days ago. They now offer a reporting dashboard for your local business listings.
Of course, Google provides an intuitive YouTube video tutorial:
Here is a small sample of two different businesses in two different areas:
This is slick but it gets better. The lower stats are for a piano instructor in a SE Minnesota city. Google is showing the top impressions.
Notice that none of the top 10 search queries included a regional qualifier? This has to do with Google showing local results without showing the local search. In a business such as piano instruction, it looks like they’re showing somewhat relevant stat results. This could be different in other industries.
One small glitch. The instructor doesn’t have a website and Google’s showing 6 clicks to it.
They also provide where driving directions came from. I could really see this useful for lawyers. Depending on the practice area, if a lawyer from Minneapolis was getting many requests from St. Paul, maybe opening a St. Paul branch would be a good idea.
Keep in mind, this is all totally separate from Google Analytics. The new Google Maps reporting dashboard is for your Google local listing visits.