New LinkedIn Subgroups – Uses and How to Set One Up

Last night I received an email from LinkedIn. Here’s part of it.

LinkedIn Subgroups

LinkedIn Subgroups

It’s pretty slick. I logged into my LinkedIn account, went to a group I created and a prominent Subgroups tab appeared right on top.

New Subgroup Tab

New Subgroup Tab

Click on the Subgroups tab and you see this.

Subgroups

Subgroups

This gives a good generalization of what makes up a Subgroup. What it doesn’t do is show you how to create one. Luckily, it’s not too hard to figure out but initially takes some digging around.

If you’re on your LinkedIn home page, you can click on the Groups icon. From there, you can over the Actions link which will give you a drop down menu with a link to Create a Subgroup. Note: only managers of the group will show the Subgroup option.

Create a Subgroup

Create a Subgroup

From there, you can then create a Subgroup very similar to how you would create a group itself.

I admittedly don’t do nearly enough with the localmn group itself and don’t see any Subgroups in the near future.

So, what are good examples to create Subgroups? One could be national brands who want to localize their groups. This makes sense. Any other ideas? I’d love to hear your input.

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