It’s been awhile since the last post, and almost two months since a favorites post.
Ed Kohler comes up on the favorites quite often and for a reason. He’s local and not afraid to speak his mind on controversial subjects. A post last week titled Yellowbook Shows Opt-Out Incompetence triggered close to 100 comments as of this writing. Ed and I share some similar views.
- The Yellow Pages print book are useful for advertisers who find it beneficial.
- For those who want to opt-out of print books, good luck. As of yet, it simply does not work.
- Print book advertisers get screwed by circulation stats which includes delivery to boarded-up houses, vacant businesses and to the many households who do not wish to receive these books.
His video on this:
Next, Jason Douglas from SpyderTrap writes an insightful post titled A Social Media Then and Now. Much of it has to do with Twitter and how his messages have evolved sense his first tweet. I really like one of his ending sentences.
It is now acceptable to show more personality within your tweets, while maintaining a level of professionalism.
I absolutely agree.
Last but not least, I just want to suggest a blog for those of you who do PPC advertising. It’s the bg Theory blog from Brad Geddes. I first heard of him five years ago when he was at LocalLaunch.com and have been impressed ever since. My friend Clint from ThinkSEM happens to be fantastic at PPC and attended his recent two-day Google AdWords seminar in Minneapolis. He quoted something like “you think you know everything about PPC and then you see Brad present”. Big kudos to Brad.
If you’re on Twitter, you can follow him at bgtheory.