Delano, MN – Spirit of Community and City of Social Media

Yesterday, a good friend both on and offline @AaronWeiche politely suggested that I blog a little more. As a good gesture, I decided to write a post all for him!… and/or the city of Delano.

Quick background, Aaron is the VP of Five Technology, Web design and Internet marketing firm based in the heart of Delano, Minnesota and his company is designing their new city website. He also grew up in nearby Buffalo (MN) where he again lives with his wife and three young daughters.

Regarding Delano, it’a a really nice smaller town about 15 minutes west of the Twin Cities suburbs. They pride on being The Spirit of Community. They are now also a City of Social Media. To quote:

The city of Delano uses social media to provide two-way communication with the public and the City. The City of Delano communicates via Facebook, Twitter, and YouTube.

This comes from a PDF document on their city social media guidelines for sites like Twitter, Facebook, and YouTube. It includes no vulgar language, personal attacks, spam, illegal activity and more. In the social media world, this means use common sense and I think the City of Delano gets this perfectly, especially when I see the words two-way communication as quoted above.

  • They have an active Twitter account which mentions their social media guidelines as well as other new and relevant things in the community. They also mention the award for their new Highway 12 bridge (opens PDF file).
  • Their Facebook Page is pretty active with 847 fans (as of this writing) and more relevant news and events that the community can find interesting.
  • They don’t have much of a YouTube presence, but here’s a quick vid on why to shop locally (not a big surprise that I’m a big fan of that).

Once following Delano on Twitter, I did get a Direct Message back thanking me for following them and their Spirit of Community. In the social media expert/guru/wizard/ninja/master world, this is a no-no. In this case, I think it’s absolutely appropriate as they’re welcoming me into their community. Thank you, Delano.

Anyway, I decided to take the advice given in their YouTube video and purchase items from them locally. Aaron recommended going to Three Crows Cafe and Coffee House for some java. It was so cool to sit, sip and watch a group of musicians chat and play some old songs. There were 3 guitars, a violin and a mandolin. I did check in on Foursquare but immediately put the iThing away to relax and just watch the musicians.

Three Crows

Three Crows

Next I purchased some bacon and summer sausage down the street at Rieder Meat Market. This place was actually recommended to me this morning while visiting a wedding photographer in Minneapolis who’s getting absolutely screwed by a local search company based out of Newark, New Jersey by hijacking his Google Maps listing and map-spamming it with fake addresses to “enhance” his rankings. Dudes, give the guy control over his listing and please quit making the Interwebz cry.

Anyway, Rieder’s summer sausage is really good. Haven’t tried the bacon yet.

My last purchase was at Delano Floral and Gifts. It’s your standard gift store and I had really nice help picking out a few last minute Christmas gifts. Don’t mind the website’s over-SEO. If you’re in the area, check the place out.

Delano Floral and Gifts

Delano Floral and Gifts

Thanks to Aaron from Five Technology for nudging me to do a post. I had a really nice time visiting a new town.

Five Technology Headquarters in Delano

Five Technology Headquarters in Delano

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4 Responses to Delano, MN – Spirit of Community and City of Social Media

  1. Aaron Weiche says:

    Paul- You just plain rock. What a great post, hyperlocal and with some great local search and social mixed in.

    Delano is a great little community and plenty of other cities could learn from their use of the social web. Many other cities could learn from their lead.

    You’re on to something here … maybe a City Visit post a month? I really enjoyed this one and maybe I’ll tag along with you on the next one! This post is exactly why I enjoy reading your blog.

  2. Paul Jahn says:

    Thanks Aaron! I can see why you placed your business in Delano. The people there are very “real”.

    I’m up for visiting a city with you. Just let me know.

    BTW, the folks at Rieder Meats know of you all at Five. Ask for “Cousin Bud”. He’ll take care of ya. The summer sausage is great and bacon is cooking as I type this. 🙂

  3. […] Search and Social Media Use in Christmas Travels Last weekend, I had a good time in Delano just to basically live like a local for a few hours noting how well the city uses social […]

  4. […] gifts away from the metro and learn about a smaller community at the same time. Last year was Delano. Today is Buffalo, MN. Here’s the Flickr […]

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