Update: Blogger error (myself) and B96 has not launched a new station site. TwinCities.com has an article reflecting the change.
If you’re in the Twin Cities area, you may already know that the rap/hip hop station B96 switched formats to top-40 and launched WDVD. A lot of people have opinions of this and they’re conversing online.
Someone correct me. It looks like this is a national type station? I really don’t know but it appears to be owned by Citadel Broadcasting and there is another WDVD in Detroit.
Nonetheless, It sounds like B96’s ratings dropped and wants to stay new and fresh by playing music like Nickelback. Yes, this is sarcasm.
For those who know me personally, you know I enjoy (what I consider) good, original music. This could be orchestral, top-40, jazz, folk, rap, punk, metal, etc. The music is even better when it’s local.
I admittedly didn’t know much about B96 but am partially aware of Peter Parker and how he plugs local music such as the Minneapolis-based Doomtree label. Here’s a vid of Peter with P.O.S. after his Never Better release.
Here he is letting Doomtree go freestyle.
Now that they switched formats, there are some who aren’t very happy about it. They’re also talking about it online. There’s already a Facebook Page called R.I.P. B96 with (as of this writing) just over 1,000 members and rising quickly. You can do different Twitter searches and here is one for B96 top 40. My favorite Twitter message on this:
I haven’t seen a social presence yet from WDVD and am sure they’ll have one and a strategy for it at some point. They do have something called TuneGenie and it does look slick.
This isn’t the first time a radio station changed formats in a sudden fashion and it certainly won’t be the last. It is the first one I’ve seen where people are conversing so much online because of it. Sign of the times I suppose.
Were you a B96 listener and if so, will this affect you? Will you listen do a different station or just get your music from a different source?