For years, print yellow pages advocates have touted their stats including efforts of opting out. The YP Association reluctantly even put out their own option called YellowPagesOptOut.com and claim this one actually works.
Based on what I saw today, I highly doubt this is true. Pictures don’t lie – only people do. On a short area on Cedar Ave S. in Minneapolis, there were a ton of Dex books being ignored on steps, lawns, fences, and even on an obvious foreclosed and an abandoned home.
These have been left by Dex approximately 5 days ago so it’s safe to assume the vast majority of these folks don’t want the book. If they did, they would have brought them inside.
Originally, I wanted to return these to a local Dex distributor. You know what? Turns out the one thing impossible to find on the Internet is a phone book distributor. I wonder why? Instead I took a bunch of pictures and put them on Flickr.
Dex, do the right thing and come back to pick up your trash that makes Minneapolis less pretty. Yellowbook and Supermedia, take notice as you get your turn to litter Minneapolis soon.
Here’s an example of Dex littering our city.
This house had a locked gate so you can’t get to the doorstep. I suppose tossing the bag over the fence for them to get wet works just as well.
Maybe the delivery person was scared of the dog?
OK Dex, this is a foreclosed home. Whoever delivered this would easily know this. Why did you deliver here?
And of course the big pile in our parking area. Like every recent year, there will eventually be a dent. Around 4-6 months from now someone (hopefully Dex) will come take the rest away.
I mentioned earlier, but you can view the whole set on Flickr.
Big YP companies don’t like it when information like this gets shown. The more books that get delivered allow the YP association to artificially inflate their circulation stats. Who pays for this? The business advertiser who is getting ripped off. It’s also just one reason YP fights opt-out lists.
Again, pictures don’t lie. Aside from the last picture downtown, these pictures of over-delivery are just on one street in south Minneapolis. Can you imagine how much litter the whole city is receiving? This is just Dex. Up next, Yellowbook and Supermedia.