This is nice. Apparently, there is a new site to opt-out of the yellow pages you receive. There have been ways for a few years, but apparently this updated site is different for two reasons:
- This one is an all-in-one spot to opt-out of all directories. (I thought they already had this but maybe I’m wrong) Here’s an example for the 55401 zip code.
- The print book folks say this one actually works. Opt-out has been available for a few years but so far the word hasn’t really gotten to the people who actually deliver the books.
Here are two tips when filling out the opt-out form since almost all fields are required:
- For your required email field, use a Yahoo address. I’m guessing their main reason your email is required is for confirmation purposes. If they also decide to use your email to sell you advertising, a Yahoo email is good at filtering out spam.
- For your required phone field, use a Google Voice number. I’m guessing their main reason your phone number is required is for confirmation purposes. If they also decide to use your phone number to sell you advertising, a Google Voice number is good at blocking callers.
Condemned homes unfortunately have no way to opt out.
Not sure what their condo and apartment opt-out policy will be.
I’m curious how many people will use this service. Although the opt-out site was slowed down considerably yesterday, I think the percentage of households who use this will be low for a few reasons:
- Consumers may not want to provide their email or phone number (see tips above)
- Some people just don’t care and automatically trash or recycle the book
- Condemned homes and condo/apartments may not be applicable (see above pictures)
- Some people young and old happily use the print yellow pages
As a consumer, do you welcome the opt-out site? As an advertiser, do you also welcome this? It’s at least a start to make circulation stats more realistic.