Search Engine Land provides the original post.
40 presenters is really impressive for a local search field that is still (arguably) relatively new.
It’s cool to see that the SMX Conference targets ad agencies just as much or even more than search marketers and marketing managers.
It was just a few years ago that there was quite a debate between search marketers and ad agencies. Search marketers offered a cheaper and more of a “pull marketing” alternative to mainstream marketing and advertising, and ad agencies blew search marketing off as a fad or something useless. Now, both large and small agencies hire search marketers on a regular basis to broaden their services.
The SMX conference looks like they’re taking this a step further by offering local search strategies to these agencies. It does make sense. We often hear about the large, national agencies such as Fallon and Campbell Mithun, but there are plenty of small agencies around too that primarily have a local client base.